Interacting with Patients on Social Media

Whether you are new to social media or you’ve been using it for years, you might be wondering how you should be interacting with patients now that you are using it more for your business. 

This can be tricky when you want to remain professional but also build relationships. 

As I have used social media to grow my business, I’d set a few boundaries that have helped me in this area. 

First, if a patient contacts me on social media about a procedure or treatment I always direct them to my office. It is too easy to miss messages over social media.

 It also is harder to document what information is being shared and it gets messy. 

If patients are messaging you, texting, calling and emailing, it is impossible to keep track of it all. Streamlining communication through your office is the best way to do this. 

Now, if someone comes with a general question about a treatment or service on social media, I will answer it. This is not time sensitive and comes from them wanting to learn. 

I want my social media to provide value, so these are important messages to answer. 

I can also use this as an opportunity to link them to my website or YouTube for more information. 

Sometimes patients start conversations about random things I post and I enjoy those interactions. It is a fun way to build connections and trust. 

The conversations usually start over something totally random and some patients even give me great advice! 

These conversations are fine, but if it ends up becoming geared towards their treatment, I refer them to my office and encourage them to contact me there instead. 

It isn’t about not wanting to help them, but wanting to keep professional conversations off of social media. 

When you are willing to engage with people on social media, strangers and current patients, you are going to help your practice grow. The people who aren’t patients yet are more likely to if they know you on a more personal level. 

A small conversation through IG messages can go a long way. 

As you invest your time with social media, determine what you boundaries will be, but don’t be afraid of interacting with your patients. If you need help with growing your social media, consider my program, Grow with the Gram. 

They deserve to hear from you too and it can help you continue to grow. 

-Have a beautiful day! 

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