Let’s Test it Out

Does this picture bring back memories to anyone else?

With social media, everything we put out there needs to be thought about. There is nothing random about a single post.

You may look at my account and see a picture of me and my dog and think that there was no thought put into that post, but you’re wrong.

My ideal client, Olivia, also loves dogs and I connect with her better when she sees me with my dog.

You see what I mean?

So let’s talk about one of those things we need to think about when we’re planning our social media. That’s short form vs long form content.

Short form content is short videos or carousels. Something that doesn’t take long to watch or consume.

Long form content is long videos explaining the whole process of something.

I often see people starting out hiring a videographer and producing this great video only to have it fall flat. Then they throw up their hands in the air and announce that social media is impossible.

To that I say, the platform has changed. The more authentic the content, the better it seems to do. Now, I’m not recommending putting out blurry pictures or anything like that, but you don’t have to hire a professional to record a video, especially when you’re starting out. 

What I recommend you do in my signature program, Grow with the Gram, is to start out with the short form content to test the waters. If you get a lot of traction from the short form content, then you can think about investing in a professional to record some videos.

Let’s look at an example. Let’s say I want to promote my teeth whitening services. I might think that starting with a beautiful 10 minute video showing the whole process will be the best first step, but it isn’t. 

Think about it. Would you want to watch a 10 minute video from someone who you really don’t know yet about something you really don’t care about? 

For me, I love watching videos where the creator makes adorable animals out of fruits and vegetables for her children’s lunches. The videos are 20-30 seconds long and I watch them whenever they come out. But even though I love this content, had I started out with a 10 minute video, I probably would never have started watching her.

So, let’s start small with something 15-30 seconds about teeth whitening. It could be a Reel or a Story or even a Post. Give them a sneak peek into your services. And then watch the engagement. Are people commenting? Are they liking the post? Are you getting DMs about the service?

If you are then it might be time to give the people what they want! But if you’re not, that’s ok. At least you didn’t waste a lot of time and money on it.

I will say this as well though. Sometimes you’ll get a lot of engagement with short form content so you put out something in long form and it falls flat. What you’ve learned from that is that your audience wants to consume shorter content. And that’s a great thing to know!

We constantly have to test and retest our strategy as we use social media to grow our business. Sometimes your audience changes. Sometimes the algorithm changes. But if we’re always strategizing and testing, we will be ahead of the game.

And don’t forget – people have short attention spans on social media. Use that to your advantage.

Have a beautiful day!

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