Move Over Imposter Syndrome

I can’t tell you how many emails and DMs I get about Imposter Syndrome. I hear from my clients that they want to show up on social media, but they feel like no one will listen or care about their content. Or, even worse, that people will think they’re trying to be cool or something.

I completely understand feeling this way, BUT let’s look at your thoughts around posting on social media and see if there are some ways that we can change those thoughts.

But first, an example.

I started my podcast, the Social Dentist, when I was very pregnant with my first daughter. There were times when I thought that there was no way I was going to be able to keep doing the podcast and raise my daughter and work in my practice, but I kept going and am proud to say that I have posted a new episode every week since then.

I’m not telling you this to show off, but to tell you that the reason I do my podcast is because there is someone out there that needs to hear my message. I’ve always known that. 

Let’s be real, there are a TON of people talking about social media marketing out there. But I know that nobody teaches it the way that I do. And I also know that someone might find my podcast and what they hear will click and they will start seeing real results. I also know that someone else might find that my program doesn’t work for them, but another program does, and that’s ok!

This is important because when you are feeling vulnerable and feeling like nobody wants to listen to what you have to offer, you need to remember that there’s a patient out there waiting for YOUR content. They’re waiting to stumble across YOUR page. I’m not joking!

One time, I did a composite restoration on a front tooth for a patient. She told me that she had hated her smile for the last 28 years because of this tiny chip. 28 years! That’s longer than I’ve been in practice. This patient cried when she saw the result. She drove 3 hours for the 10 minute procedure and she said that it was life changing. 

In 28 years, she had so many chances to get that chip fixed, but she didn’t. And by the way, she found me on social media.

I 100% believe that she needed to see my content and see my messaging and read my captions in order for her to finally pursue getting her little chip fixed.

There are hundreds, maybe thousands of patients waiting out there to do the same. They may not know it yet, but they’re waiting just for you.

So, stop being in your head and start focusing on putting your content out instead.

But I want to caution you about one thing. If you’re thinking that nobody is going to want to see what you have to say, what kind of content are you going to put out? Probably not anything good.

How different would it be to sit down and think about the last time someone cried happy tears in your office and then create content for them? Somebody is waiting for you to change their life. How different would your content be then?

So, the next time Imposter Syndrome starts to sneak into your thoughts, don’t ignore it, but think, I know I’m having these thoughts, but I’m going to do it anyway because there is someone out there waiting for what I have to say.

Have a beautiful day!

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