Unfollows on Instagram

People can get worried when they see that they are getting unfollows on Instagram, but it is not a bad thing. I don’t want you to get caught up in these unfollows and think that your social media is not working. 

As you work hard to grow your social media and gain followers, it can be discouraging to lose followers. One thing to remember is that when people unfollow you, it is because they are not interested in what you have to offer.

This means that they are not your ideal patient and you don’t need them as a follower. 

You want to focus your energy on people who are interested in what you have to offer and those should be your followers. 

When people are getting started on social media, oftentimes many family members and friends are following them. As time goes on, these people may not want to see your content anymore because they are not interested in your services. 

This means that they may start unfollowing and it is important to not take it personally. 

They supported you for a period of time and now they are leaving your social media page to people who are interested in the services that you have to offer. 

Instagram also occasionally removes bots, or fake accounts, from the platform. 

When this happens, it results in people losing followers. Again, this is okay because those are not real people. They are not going to come to your office and purchase your services, so you do not need them as a follower. 

Having a small following is not a bad thing. 

If you have a small and mighty group of followers, they will be extremely loyal. They will also be the ones who are leaving comments and sending messages. They are asking questions and telling people about you and what you have to offer. 

These people who support your social media are the most important people to have. 

Focus your energy on bringing in quality followers by serving your audience. Don’t focus on the unfollows on Instagram. Always provide value through your content that will attract your ideal patient. These are the people who are worth your time and energy. 

If you need help on how to attract these people, the Grow with the Gram program can help you find your people and grow your following. 

Have a beautiful day! 

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